copy-writing - project manager

The Challenge:

Develop a Digital Marketing PDF guide for startup companies in the Experience Lab network who are young, seed stage companies that have an existing product/service, 2-10 employees and has a need for stronger online presence, and a lack of funds to hire a deep/experienced marketing team.

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The Action:

Conducted research to identify and address three main core topics of Digital Marketing (Analytics, Content Strategy, Content Development & Education) to help startups develop a basic content strategy, analyze the performance of their current website and content, and effectively use the strategy and data to reach and engage with their target audience. Ensured all written content by Copy-Writing Team was aligned with the brand voice and tone as well as proofread all sections to ensure consistency and accuracy. Created and formatted all graphics of the PDF to maintain overall aesthetics as well brand uniformity throughout.

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The Result:

Oversaw and created a practical and detailed PDF “Guide to Jumpstart Your Digital Marketing” to help Startups launch their Digital Marketing by addressing three main core topics; Analytics, Content Strategy, and Content Development & Execution. Contact to obtain a copy of the PDF.