video production - project manager

The Challenge:

Develop three informational videos for each main core topics for startup companies in the Experience Lab network who are young, seed stage companies that have an existing product/service, 2-10 employees and has a need for stronger online presence, and a lack of funds to hire a deep/experienced marketing team.

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The Action:

Provided a detailed and comprehensive checklist and step-by-step guide to set the overall vision and production of the three videos to the team. Ensured all storyboards by Video-Production Team was aligned with the brand voice and tone as well as having consistent content with the Copy-Writing Team. Coordinated with the Video Production team to define the scope and design of animations and other video assets including sound effects and voice overs.

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The Result:

Oversaw and created one original informational video for each of the three main core topics; Analytics, Content Strategy, and Content Development & Execution. Contact to view videos.