Experience Lab’s is a new type of college program that unites experiential learning with real-world work experiences at startups and growing companies with the intention to establish experience as a credible form of learning and equip students with the tools to transform our world with an innovative spirit.

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All companies face the challenge of growing their customer base, and deepening their relationship with and engagement of existing audiences and potential audiences. For startups, that challenge is made much more difficult by the dual pressures of time and budget constraints. My team was tasked to develop a resource guide to tackle these issues head on. As a Project Manager, I led the copy-writing and video production team to develop a resource guide that addresses these difficulties in the form of a detailed PDF and three informational videos.