Content Redevelopment - MyPath

The Challenge

With the content audit of MyPath completed, the final task was to redesign the organization's website in order to effectively communicate and engage their current potential funders, as well as local and national partners.

 

The Action:

Researched partner organizations, competitors, and funder behavior as well as conducted interviews with industry professionals. Redeveloped the website and found the right tone on how MyPath can approach and engage their current and potential funders using research-backed data from the content audit and interviews.

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The Result
Presented a comprehensive deliverable of the website redevelopment suggestions, content calendar, and example future content to MyPath and the company realized the improvements that could be made to their website and content. MyPath accepted the presented ideas for website improvements as well as inquired for more advice and tips to further improve their content and approach.