Business analytics- whoppah

The Challenge:
Tasked with enhancing user experience as well as optimizing product search relevance of the company's website.

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The Action:

Utilized HotJar's heat-maps and Amplitude analytics to analyze the user behavior on the website  in order to obtain data and insights. Used the results to draw conclusions on how to optimize the user experience of the website. Analyzed and investigated the search relevance of the website based on product categories and used Elasticsearch to optimize the website's search result relevance.

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The Result:

Leveraged data using HotJar, Amplitude Analytics, and google analytics to restructure the website's categories and subcategories in order to improve the user experience. Fine-tuned the search result relevance of the website in order to allow users to find the relevant products to generate higher potential sales.